Sjoerd Maas
The Method The Book Speaking Work with Sjoerd Newsletter About NL Book a call

Newsletter

A sharp take, every two weeks.

On founder dependency, scale-up leadership, and what parenting teaches you about building teams that think without you. No fluff, no growth-hacking generics. One honest idea per issue.

15 September 2026
You hire for ownership. Then you onboard it away
Most companies spend a new hire's first month training out the exact instinct they hired them for.
7 September 2026
Stop hiring your way out of the problem
Most founders default to "who do I need to hire next" when revenue climbs. It is the wrong first question.
4 September 2026
Nobody taught you how to lead a team either
What a parenting book taught me about giving people a destination to walk towards, instead of solving the problem in front of them.
Sjoerd Maas
sjoerd@sjoerdmaas.com
The Method The Book Speaking Newsletter About Privacy The Value Architects The CEO Parent LinkedIn
© 2026 Sjoerd Maas · Rotterdam, NL